Personal Data Protection Law

INFORMATION ABOUT THE PROTECTION OF PERSONAL DATA

We attach great importance to ensuring the security of your personal information that you have provided to us, whether while using our website or through other means. The "Personal Data Protection Law" numbered 6698 has entered into force. We would like to inform you about the aforementioned legislation and some of the definitions specified in this legislation:

Personal data: Any information relating to an identified or identifiable natural person,

Processing of Personal Data: Any operation performed on personal data, such as obtaining, recording, storing, preserving, changing, reorganizing, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data, in whole or in part, by automatic means or non-automatic means provided that it is part of any data recording system,

Data processor: The natural or legal person who processes personal data on behalf of the data controller based on the authority granted to him,

Data recording system: A recording system in which personal data is structured and processed according to certain criteria.

Data controller: Refers to the natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.

 

1. Protection of Personal Data and Consent Text

Purpose and Position of Our Company as Data Controller:

Our shopping site has the title of "data controller" within the scope of the Personal Data Protection Law No. 6698 ("Law") regarding personal data related to customers, and this Personal Data Protection and Consent Text aims to inform customers about the personal data processing activities carried out by our shopping site in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.

 

2. Purpose of Processing Personal Data of Customers:

Personal data of customers are processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Personal data of customers;

  • To ensure that the relevant people benefit from the products and services offered by our shopping site, the necessary work is carried out by the business units and the relevant business processes are carried out,

  • Carrying out the necessary work by the relevant business units and carrying out the related business processes in order to carry out the commercial activities carried out by our shopping site,

  • Planning and execution of commercial and/or business strategies of our shopping site,

  • Planning and carrying out the activities required to ensure the legal, technical and commercial-work safety of the relevant persons who have a business relationship with our shopping site and to recommend and introduce the products and services offered by us to the relevant persons by customizing them according to their tastes, usage habits and needs,

  • Establishment of possible rights and claims of the interested parties

  • Providing information to authorized institutions based on legislation

  • Creation and tracking of visitor records

  • To ensure that obligations are fulfilled within the scope of the Consumer Protection Law, the Retail Trade Regulation Law and other legal legislation through our branches, call center, affiliated companies or through our websites and social media pages, and all kinds of channels, including but not limited to our Company and on behalf of our Company,

  • To provide better service to customers, to provide and offer various advantages, to provide information about sales, marketing, information, promotions, to provide information about campaigns and conditions, to conduct surveys and customer satisfaction research, to provide and accelerate your purchasing transactions, to receive and deliver your orders,

  • Creating campaigns for customers, cross-selling, determining the target audience,

  • Carrying out activities that increase user experience by tracking customer movements, improving the operation of our shopping site's website and mobile application and personalizing it according to customer needs, carrying out direct and indirect marketing, personalized marketing and remarketing activities, carrying out personalized segmentation, targeting, analysis and in-house reporting activities, market research,

  • It may be processed in line with the consent of the Customer within the scope of planning and executing the sales and marketing processes of the products and/or services of our shopping site, including the planning and executing of customer satisfaction activities and customer relations management processes, and the planning and executing of the processes of creating and/or increasing loyalty to the products and/or services offered by our shopping site, and it may be shared with the parties specified in this Personal Data Protection Text.

Our Shopping Site; has the right to associate the behavior of the user who visits the site, even if they are not a member, with a cookie in the browser for the purpose of online behavioral advertising and marketing, and to define remarketing lists based on metrics such as the number of pages viewed, duration of visit and number of goal completions. Targeted advertising content can then be displayed to this user on the site or on other sites in the Display Advertising Network, according to the interests of the users. During the redirection of Google ADS ads to our Shopping Site, Google may place cookies on the users' browsers or read the cookies in them or use web beacons to collect information.

 

3. Personal Data to be Processed with the Explicit Consent of Customers and Purposes of Processing:

For the following situations where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the explicit consent of the customers must be obtained in order for our Shopping site to process personal data.

 

4. Transfer of Customer Personal Data:

Personal data of customers may be shared with Company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of the activities required for the relevant persons to benefit from the products and services offered by our shopping site and the execution of the relevant business processes, the planning and execution of the commercial and/or business strategies of our shopping site, the provision of the legal, technical and commercial-business security of our shopping site and the relevant persons who have a business relationship with our shopping site, and the planning and execution of the activities required for the customization of the products and services offered by our shopping site according to the tastes, usage habits and needs of the relevant persons and for their recommendation and promotion to the relevant persons.

The User's Name and Contact Information may be shared with payment institutions for the purpose of identity verification in accordance with the framework agreement of the payment institution that the User will approve at the payment stage and in accordance with the Regulation on Measures to Prevent Laundering Proceeds of Crime and Financing of Terrorism published in the Official Gazette dated January 9, 2008 and numbered 26751.

Our Shopping Site may transfer personal data to third parties within the country and abroad, provided that the conditions stipulated in Law No. 6698 are met, within the scope of the purposes stated above.

 

5. Method and Legal Reason for Collection of Personal Data:

Personal data is collected from customers electronically. Personal data collected for the legal reasons stated above can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and this Personal Data Protection Text.

 

6. Storage Periods of Personal Data

Our Shopping Site stores personal data for the period specified in the relevant laws and legislation, if stipulated in these legislations.

If there is no regulation in the legislation regarding how long personal data should be stored, personal data is processed for a period of time that is required to be processed in accordance with the practices and commercial practices of our Shopping Site, depending on the activity carried out while processing that data, and then deleted, destroyed or made anonymous.

If the purpose of processing personal data has ended; if the storage periods determined by the relevant legislation and our Shopping Site have also expired; personal data can only be stored for the purpose of providing evidence in possible legal disputes or for the purpose of asserting the relevant right related to personal data or establishing a defense. In establishing the periods herein, the storage periods are determined based on the limitation periods for asserting the said right and the examples of previous requests made to our Shopping Site on the same issues despite the expiration of the limitation periods. In this case, the stored personal data is not accessed for any other purpose and access is provided to the relevant personal data only when it is necessary to be used in the relevant legal dispute. Here too, after the mentioned period has expired, personal data is deleted, destroyed or anonymized.

 

7. Rights of Customers as Personal Data Owners:

Pursuant to Article 11 of the Law, data owners have the right to; (i) learn whether or not their personal data is processed, (ii) request information if their personal data is processed, (iii) learn the purpose of processing personal data and whether or not it is used in accordance with its purpose, (iv) know the third parties to whom personal data is transferred domestically or abroad, (v) request correction of personal data if it is processed incompletely or incorrectly and request notification of the action taken within this scope to third parties to whom personal data is transferred, (vi) request deletion or destruction of personal data if the reasons requiring processing are eliminated despite the fact that it has been processed in accordance with the provisions of the Law and other relevant laws and request notification of the action taken within this scope to third parties to whom personal data is transferred, (vii) object to the emergence of a result to the detriment of the person by means of analysis of processed data exclusively through automated systems and (viii) request compensation for the damages incurred due to unlawful processing of personal data.

Requests regarding the use of such rights may be submitted to personal data owners by our Shopping Site using the methods specified in Law No. 6698. Our shopping site will evaluate such requests and finalize them within 30 days.

There may be changes regarding the matters included in this form in line with legal and technological developments.